Thomas Demand's photographs appear to represent reality in their visions of modern interiors, but in fact each image is a full-size cardboard model of an interior based on another, factual photograph, most likely from a newspaper or similar media sources. This technique blurs the distinction between the real and the fabricated - his attention to detail furthers this blurring - while questioning the legitimacy of photography as the medium of truth. Similar in vein to Gregory Crewdson and Ben Gest, each artist stages their subjects in particular ways that create a surrealism, each image familiar yet unsettling in its slight detachment from reality. These artists are adding a complexity to photography that is enriching while using different media in ways that is purely artistic.

Thomas Demand Exhibition.Florence, Italy