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The following text and images are by
London, England's Buschow Henley for
their design of Ogilvy
& Mather's offices in London's
Canary Wharf.
Ogilvy & Mather moved from central London to Canary Wharf
in 1991 at the start of the economic downturn in the UK. Each
department was allowed to stake their individual claim for space
creating an ad-hoc layout on the largest single office floors
in Europe. The result was highly segregated departments connected
by a series of disorienting circulation routes which left staff
inclined to stay put rather than venture into 'alien' territory.
Initially, we undertook a three month research study for Ogilvy
which, resulted in a universal desire to challenge the status
quo of departmental division, and change instead to client focused
teams. A study into deep plan space was carried out to resolve
the unique problems of dealing with 'football pitch-sized' floorplates. |
