From the outset we agreed a number of rules that the scheme (and the client) would follow. These include no offices on the perimeter walls (to maximize daylight deep into the building) and radial circulation (simple, and similar on both floors to ensure movement around the building is straightforward). The plan is therefore developed as a simple diagrammatic progression from core to perimeter consisting of enclosed spaces (offices/meeting rooms), circulation, storage/services (reprographics/vending/etc.) and finally open plan work spaces at the perimeter adjacent to the windows. Into this framework are dropped a number of memorable spaces which, break up any potential monotony without reducing flexibility of the work areas. These new centers of meaning include brand areas, creative spaces and a double height resource gallery which bisects the building connecting diverse groups within the working community. The resource gallery provides working booths, private areas, TV viewing 'rooms' and lounges.

Ogilvy & Mather............London, England