SCB's scheme (preceded by a Kohn Pedersen Fox (KPF) design dropped due to overwhelmingly negative criticism) places a 66-story residential tower above a 12-story "L-shape" hotel, both sitting on a retail base, anchored by a flagship Lord & Taylor store. The residential tower would be oriented in an east-west direction at the southwest corner of the site, adjacent to Daley Plaza and its famous Picasso sculpture. This simple gesture opens up views to the northeast and strengthens the street wall of Washington Street. Turning the corner, with an entrance on Dearborn Street, the hotel helps to contain the space of Daley Plaza, already bordered by the Modernist Daley Center, the mammoth City Hall, and the old Brunswick Building to the south. The Commonwealth Edison substation, the only permanent structure currently on Block 37, is buried out of sight, behind the facade in SCB's design.

Block 37.........................Chicago, Illinois