Duccio Grassi Architects have created an environment that contrasts the clothing it contains. While the environment is rough and imperfect, the clothes are smooth and precise. This contrast extends to the stores existence in Soho. As Max Mara embodies the evolution of the area, it breaks out of the loft mold and becomes its own object.

Click on image (copyright Lydia Gould Bessler) for expanded view.

Max Mara Soho....New York, New York