Based in Gelsenkirchen, Germany, the young
advertising agency LOOK UP looked to the Dusseldorf-based firm
Anin + Jeromin
+ Fitilidis & Partner to design
their headquarters near Essen. The simple, rectangular building,
composed primarily of concrete and glass, was the second building
completed in the industrial redevelopment area. Light and heavy,
clear and opaque, the box fits into the industrial landscape
while providing an identity for the ad agency.
