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Passers-by on East 57th Street will notice the familiar visage of Juan Valdez, the fictional farmer who's been the symbol of the National Federation of Coffee Growers of Colombia since 1981. The image of Valdez and his donkey is sandblasted onto a three-story high screen of woven stainless steel in front of the Juan Valdez Flagship cafe, designed by Hariri & Hariri - Architecture of New York.

Juan Valdez Flagship in Manhattan, New York by Hariri & Hariri - Architecture

2006.03.27