Last week's dose featured German car-maker BMW's attempt at creating an image for itself through architecture, not a novel idea. Coop Himmelb(l)au used computer technology to design what might ultimately become a dated design more attuned to its process (computer) than its content (car). In contrast, Jean Nouvel's design for the automobile brake-manufacturer Brembo's Research Office and Workshop in Bergamo, Italy uses its location, alongside the Milan-Venice Highway, as an opportunity to create a strong image that responds directly to a car's horizontal movement.

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Brembo Research Office...Bergamo, Italy