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Last week's dose featured
German car-maker BMW's attempt at creating an image for itself
through architecture, not a novel idea. Coop Himmelb(l)au
used computer technology to design what might ultimately become
a dated design more attuned to its process (computer) than
its content (car). In contrast, Jean
Nouvel's design for the automobile brake-manufacturer
Brembo's
Research Office and Workshop in Bergamo, Italy uses its location,
alongside the Milan-Venice Highway, as an opportunity to create
a strong image that responds directly to a car's horizontal
movement.
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views. |