Coop Himmelb(l)au's design features four elements - Landscape, Cloud, Double Cone and Spiral Ramp - that act to unite the four general parts of the program: Reception, Forum (art, science, and cultural auditorium), Brand World (the "vision and fascination of BMW") and Delivery Area. The Austrian firm's design was chosen as much for its ability to create a unified composition as for its ability to convey innovation through its aesthetics. Here architecture is seen as corporate image-making, something BMW is familiar with, with its 1972 BMW Tower and 1980's Research Center, each with designs indicative of their respective times. BMW Welt..................Munich, Germany