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Extending the street plan of Birmingham into the development,
the overall plan of the Bullring attempts to integrate itself
into the city, but ultimately it is an updated mall, Selfridges
acting as one of the two anchors as in a typical dumbbell
mall plan, forcing itself upon the city. The emergence of
this this building type in cities attests to the impact of
shopping, in particular its saving grace. Coupled with the
draw of contemporary architecture, shopping is becoming the
means of saving city centers, definitely evident to Birmingham's
city planners. With more than 140 shops, the Bullring attempts
to become "a new beginning for the city", according
to the developers.
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