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Inside, the four-story department store is dominated by a
central atrium that follows the exterior in its irregularity.
Natural light pours in through skylights above, extending
all the way to the first floor. Helping to create a pleasant
internal environment, studies have shown that increased daylighting
equals increased sales, so the atrium is justified both architecturally
and economically. While the interior can't live up to the
exterior it doesn't need to, since it would probably overwhelm
the consumer. Ultimately, its relationship to the city is
stunning, guaranteeing that Selfridges will become a symbol
of Birmingham.
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