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Click
on images (scanned from Zaha
Hadid: BMW Central Building) at left for larger color
views. [Google Earth link]
In early 2002 Zaha
Hadid Architects beat out 25 other architects in an invited
competition to design BMW's Central Building at its new manufacturing
plant in Leipzig,
Germany. With its highly-functional brief of offices, meeting
rooms, a cafeteria, and public relations facilities, Hadid
responded with an adventurous proposal based on fluid lines
extending from the building outwards to its context. Her approach
knit the various facilities together, in an unconventional
design that broke aesthetically from the other shed-like structures.
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In the words of the architect,
"The Central Building is the active nerve-center
or brain of the whole factory complex [where] all the threads
of the building's activities gather together and branch out
again from here." This analogy not only influences the
building's formal and landscape
design but also its interior. And without a doubt this building
is about its interior more than its exterior. The latter is
an inexpensive, yet hardly graceful, attempt to clad a complicated
form. |
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Entering the Central
Building, the visitor sees the overlapping of the various
threads in the ceilings, roofs, and circulation.
The multi-story interior helps to orient the visitor in the
highly complex space that steps
to three stories where necessary, responding to the site and
BMW's functional requirements. |
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The most talked-about interior
feature of Hadid's design is the assembly lines that cuts
through the spaces as they move slowly from one factory building
to another. This gesture not only exhibits the unfinished
product -- a kind of tease for the visitor -- but also illustrates
the companies integrative approach to business. By locating
the administrative building between adjacent factory buildings,
BMW denies any traditional separation between labor and service,
blue- and white-collar that might have relocated the offices
offsite altogether. Perhaps this integration only happens
on an aesthetic or public relations level, but it's a step
towards bridging a gap that seems to be a product of Capitalism
and its business culture.
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BMW Plant Leipzig in Leipzig, Germany
by Zaha Hadid Architects |
2006.09.25 |
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Click
on images below for larger color views. |
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